Brand Strategy | Marketing Leadership | Creative Direction
Emily
Spier
Brand Strategy & Marketing Leadership
Open to CMO | VP Marketing | Senior Marketing Leadership
20+ years building brands from the ground up. I know strategy and creative execution well enough to do either myself - which means I lead teams who do it better, and I always know what good work looks like.
What I do
Where strategy meets
creative execution
Brand Strategy
Building brands with a clear point of view - from positioning and architecture to identity systems that resonate across every touchpoint and drive long-term equity.
Marketing Leadership
Translating brand strategy into integrated marketing programs - digital, experiential, print, and product - that generate measurable business results.
Creative Direction
Leading agencies, vendors, and creative teams to produce work that is not only beautiful but purposeful.
Selected work
Case studies in
brand & marketing
Product Go-to-Market | UI Design | Digital Marketing
Kilroy Connect - App Launch & Go-to-Market
Conceived and independently executed the full go-to-market strategy for Kilroy Realty's first-ever tenant experience app. Led UI design involvement, multi-channel pre-launch campaign, onsite activation, and post-launch growth. Indeed Tower became the flagship launch property across a 7-building rollout.
Experiential Marketing | B2B | Event Strategy
JP Morgan Healthcare Conference Activation
Designed and executed a full experiential marketing campaign targeting biotech, pharma, and medtech decision-makers during one of the world's most high-profile healthcare investment conferences.
Brand Strategy | UI/UX | Social Platform
Building a Brand Identity from the Ground Up
Reimagined a social platform's brand presence end-to-end - positioning, visual identity, and UI/UX - making it more user-friendly, cohesive, and growth-ready for a new phase of the business.
B2B Marketing | Life Sciences | Alexandria
Marketing for Innovation
Crafted a cross-channel marketing package for Alexandria Real Estate Equities designed to attract world-class scientific talent and position a life science campus as a destination for the industry's brightest minds.
Core capabilities
- Brand Strategy & Positioning
- Go-to-Market Strategy
- Integrated Marketing Campaigns
- Product Marketing & App Launch
- Experiential & Event Marketing
- Budget Management ($2M-$4M)
Companies
I've built brands from scratch
and scaled them at enterprise level
With 20+ years across brand strategy, marketing leadership, and creative direction, I've worked at both ends of the spectrum - scrappy freelance engagements and large corporations managing multi-million dollar budgets.
I'm currently seeking my next leadership opportunity - ideally as a CMO or VP of Marketing at a growth-stage startup or mid-size consumer brand.
Work with meLet's talk
Ready to build something
remarkable?
Open to CMO, VP of Marketing, and senior marketing leadership roles.